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浙大MBA分享",[379,398,399],{"id":399},"核心要义",[401,402,404],"h3",{"id":403},"_1-正直是所有成功人士的唯一共性","1. 正直是所有成功人士的唯一共性",[383,406,407],{},"段永平引用中欧商学院前院长张国华的话：有个著名商学院调查非常成功的人都有什么共同特性，结果发现什么特性的人都有，但他们唯一共有的特点就是integrity。",[392,409,410],{},[383,411,412],{},"我记得去上中欧的第一天，前院长张国华训话里讲过一个故事。他说有个著名商学院曾经做过一个调查，想知道非常成功的人都有什么共同特性，结果发现什么特性的人都有，但他们唯一共有的特点就是integrity。\n——2010-04-02",[401,414,416],{"id":415},"_2-正直是选择企业和人的最大漏斗","2. 正直是选择企业和人的最大\"漏斗\"",[383,418,419],{},"在投资中，段永平将正直和诚信视为筛选企业的最关键标准。",[392,421,422],{},[383,423,424],{},"正直和诚信——integrity。这是所有great企业的共性，也是出问题的企业的最大\"漏斗\"。\n——2010-10-22",[401,426,428],{"id":427},"_3-正直让人一生坦然","3. 正直让人一生坦然",[383,430,431],{},"段永平不确定做个正直的人会得到什么具体回报，但确信它带来内心的坦然和平静。",[392,433,434],{},[383,435,436],{},"我不知道做个正直的人会有什么回报，但至少让人一生坦然。\n——2011-07-25（2013年浙大演讲）",[401,438,440],{"id":439},"_4-正直不难但需要愿意吃亏","4. 正直不难，但需要愿意吃亏",[383,442,443],{},"段永平回应\"在中国做正直的人好难\"时说，做正直的人其实不难，但如果不肯吃亏就有点难。",[392,445,446],{},[383,447,448],{},"其实不难，但你如果希望因为这个得到什么可能会有点难。有时可能还要吃亏。如果你不肯吃亏，也会有点难。\n——2010-05-21",[379,450,451],{"id":451},"实战案例",[401,453,455],{"id":454},"ge的正直承诺与现实落差","GE的正直承诺与现实落差",[383,457,458,459,462,463,467,468,470,471,473],{},"段永平曾因",[387,460,461],{},"GE","前CEO韦尔奇声称\"",[464,465,99],"a",{"href":466},"\u002Fqiyewenhua","里最重要的一条就是正直诚信\"而买入",[387,469,461],{},"股票。但后来他发现",[387,472,461],{},"网站上找不到这些文化声明，而且\"盈利老是刚刚好\"令人怀疑做假账。这成为他投资生涯中的一个教训——正直必须体现在行为中，而非口号上。",[401,475,476],{"id":476},"步步高手机不设收费陷阱",[383,478,479,480,483,484,487,488,491,492,495],{},"当行业内国产手机普遍设置收费陷阱、可自动扣话费时，",[387,481,482],{},"步步高","系企业（包括",[387,485,486],{},"OPPO","和",[387,489,490],{},"vivo","）坚持不做这类事情，体现了正直在产品层面的实践。段永平认为\"最重要的是正直和诚信。广告应该不算吧？\"——正直才是真正的",[464,493,51],{"href":494},"\u002Fhuchenghe","。",[401,497,498],{"id":498},"三次浙大演讲反复强调正直",[383,500,501],{},"段永平在2013年、2016年、2025年三次浙大演讲中，都将\"做个正直的人\"作为给年轻人的核心建议之一。2025年他说：\"要做一个正直的人。就是要有是非心，要正直，要对得起自己的未来。\"",[379,503,504],{"id":504},"常见误解",[401,506,508],{"id":507},"误解一正直的人会吃亏","误解一：正直的人会吃亏",[383,510,511],{},"有网友抱怨\"中国正直、随和的人是会吃亏的\"，段永平回应：\"你要觉得随和吃亏那可就说明你骨子里不是随和的人，世界上哪里都一样，最后成事的人都还是正直的人。\"",[401,513,515],{"id":514},"误解二正直是道德说教","误解二：正直是道德说教",[383,517,518,519,522],{},"段永平将正直与实际利益挂钩——\"没有人是绝对完美的，但",[464,520,5],{"href":521},"\u002Fbenfen","和正直让我坦然。其实你做的那些选择留给你的并不是舒服，只是暂时逃避了问题或得到一点点眼前的好处，但很可能会因此失去内心的平静。\"",[401,524,526],{"id":525},"误解三不诚信的公司也能长久成功","误解三：不诚信的公司也能长久成功",[383,528,529],{},"段永平明确断言：\"不诚信公司大概率不会有好下场。\"（2015-08-14）",[379,531,532],{"id":532},"思想演变",[401,534,536],{"id":535},"_2000年代企业经营的核心价值观","2000年代：企业经营的核心价值观",[383,538,539,540,542],{},"2001年-2009年间，段永平主要在企业经营的语境下谈正直。2009年浙大MBA分享中，他说\"这么多年我经营企业最大的体会，也是最重要的体会，就是两个字——'诚信'，或者叫作'正直'\"。",[387,541,461],{},"新任CEO\"所有的东西都是可以变的，不变的就是诚信\"这句话给他留下深刻印象。",[401,544,546],{"id":545},"_2010年代投资判断标准和人生建议","2010年代：投资判断标准和人生建议",[383,548,549,550,553],{},"2010年代开始，正直同时成为投资判断标准（\"正直和诚信是所有great企业的共性\"）和给年轻人的人生建议（\"做个正直的人\"）。段永平在雪球上频繁讨论这个话题，结合",[387,551,552],{},"巴菲特","的选人标准\"Integrity, Intelligence, Energy\"来阐释。",[401,555,557],{"id":556},"_2020年代融入想长远的逻辑体系","2020年代：融入\"想长远\"的逻辑体系",[383,559,560,561,564,565,568],{},"2025年浙大演讲中，正直被纳入更完整的思维框架——\"要有是非心，要正直，要对得起自己的未来\"。正直不再是孤立的品德要求，而是与\"",[464,562,14],{"href":563},"\u002Fzuoduideshiqing","\"\"想长远\"\"",[464,566,165],{"href":567},"\u002Flixing","\"构成逻辑闭环。段永平还强调\"每一个人为什么说要正直，就是你自己要有一个东西去约束自己，你发现错了就马上改。\"",[379,570,571],{"id":571},"原话引用",[392,573,574],{},[383,575,396],{},[392,577,578],{},[383,579,424],{},[392,581,582],{},[383,583,584],{},"我不知道做个正直的人会有什么回报，但至少让人一生坦然。\n——2011-07-25",[392,586,587],{},[383,588,589],{},"最后成事的人都还是正直的人。\n——2010-03-29",[392,591,592],{},[383,593,594,595,597],{},"没有人是绝对完美的，但",[464,596,5],{"href":521},"和正直让我坦然。\n——2019-03-30",[392,599,600],{},[383,601,602],{},"做正直的人就是心里头比较坦荡。整天耍小聪明，其实是很难受的。\n——2016年 浙大60周年专访",[392,604,605],{},[383,606,607],{},"要做一个正直的人。就是要有是非心，要正直，要对得起自己的未来。\n——2025年 浙江大学演讲",[392,609,610],{},[383,611,612],{},"每一个人为什么说要正直，就是你自己要有一个东西去约束自己，你发现错了就马上改。\n——2025年 浙江大学演讲",[392,614,615],{},[383,616,617],{},"善良好像应该包括正直。\n——雪球问答",[392,619,620],{},[383,621,622],{},"不诚信公司大概率不会有好下场。\n——2015-08-14",{"title":624,"searchDepth":12,"depth":12,"links":625},"",[626,627,633,638,643,648],{"id":381,"depth":12,"text":381},{"id":399,"depth":12,"text":399,"children":628},[629,630,631,632],{"id":403,"depth":16,"text":404},{"id":415,"depth":16,"text":416},{"id":427,"depth":16,"text":428},{"id":439,"depth":16,"text":440},{"id":451,"depth":12,"text":451,"children":634},[635,636,637],{"id":454,"depth":16,"text":455},{"id":476,"depth":16,"text":476},{"id":498,"depth":16,"text":498},{"id":504,"depth":12,"text":504,"children":639},[640,641,642],{"id":507,"depth":16,"text":508},{"id":514,"depth":16,"text":515},{"id":525,"depth":16,"text":526},{"id":532,"depth":12,"text":532,"children":644},[645,646,647],{"id":535,"depth":16,"text":536},{"id":545,"depth":16,"text":546},{"id":556,"depth":16,"text":557},{"id":571,"depth":12,"text":571},null,"正直（Integrity）是段永平个人品质中最为强调的核心特质之一。他在多个场合将其与\"诚信\"等同，使用英文\"Integrity\"来表达。最早可追溯到2001年《经营天下》访谈和2009年浙大MBA分...","md",{},true,"\u002Fdao\u002Fconcepts\u002Fzhengzhi",{"title":161,"description":650},"段永平谈正直：正直（Integrity）是段永平个人品质中最为强调的核心特质之一。他在多个场合将其与\"诚信\"等同，使用英文\"Integrity\"来表达。最早可追溯到2001年《经营天下》访谈和2009年浙大MBA分...","正直｜大道总纲","dao\u002Fconcepts\u002Fzhengzhi","1cJoAy18lQAWdOHvq9FQGCEoxxL0HHbC9aQ2yYi7UK8","dao",1778608453755]