[{"data":1,"prerenderedAt":520},["ShallowReactive",2],{"layout-dao":3,"dao-duanyongping-1999nian-bubugaojianghua":370},[4,9,13,17,21,25,29,33,37,42,47,50,54,57,61,64,68,71,75,78,82,86,90,94,98,103,107,111,115,119,123,127,131,135,139,144,148,152,156,160,164,168,172,177,181,185,189,193,197,201,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269,273,277,281,285,290,294,298,302,306,310,314,318,322,326,330,334,338,342,346,350,354,358,362,366],{"title":5,"slug":6,"category":7,"order":8},"本分","benfen","核心哲学",1,{"title":10,"slug":11,"category":7,"order":12},"平常心","pingchangxin",2,{"title":14,"slug":15,"category":7,"order":16},"做对的事情","zuoduideshiqing",3,{"title":18,"slug":19,"category":7,"order":20},"把事情做对","bashiqingzuodui",4,{"title":22,"slug":23,"category":7,"order":24},"能力圈","nengliquan",5,{"title":26,"slug":27,"category":7,"order":28},"不做什么","buzuoshenme",6,{"title":30,"slug":31,"category":7,"order":32},"敢为天下后","ganweitianxiahou",7,{"title":34,"slug":35,"category":7,"order":36},"消费者导向","xiaofeizhedaoxiang",8,{"title":38,"slug":39,"category":40,"order":41},"价值投资","jiazhitouzi","投资理念",9,{"title":43,"slug":44,"category":45,"order":46},"负债","fuzhai","财务指标",10,{"title":48,"slug":49,"category":40,"order":46},"商业模式","shangyemoshi",{"title":51,"slug":52,"category":40,"order":53},"护城河","huchenghe",11,{"title":55,"slug":56,"category":45,"order":53},"净现金","jingxianjin",{"title":58,"slug":59,"category":45,"order":60},"开销合理性","kaixiaohelixing",12,{"title":62,"slug":63,"category":45,"order":60},"现金流","xianjinliu",{"title":65,"slug":66,"category":45,"order":67},"真实利润","zhenshilirun",13,{"title":69,"slug":70,"category":40,"order":67},"折现","zhexian",{"title":72,"slug":73,"category":40,"order":74},"安全边际","anquanbianji",14,{"title":76,"slug":77,"category":45,"order":74},"扣除商誉的净资产","jingzichan",{"title":79,"slug":80,"category":40,"order":81},"基本面","jibenmian",15,{"title":83,"slug":84,"category":40,"order":85},"机会成本","jihuichengben",16,{"title":87,"slug":88,"category":40,"order":89},"长期持有","zhangqichiyou",17,{"title":91,"slug":92,"category":40,"order":93},"投机","touji",18,{"title":95,"slug":96,"category":40,"order":97},"止损","zhisun",19,{"title":99,"slug":100,"category":101,"order":102},"企业文化","qiyewenhua","企业经营",20,{"title":104,"slug":105,"category":101,"order":106},"品牌","pinpai",21,{"title":108,"slug":109,"category":101,"order":110},"差异化","chayihua",22,{"title":112,"slug":113,"category":101,"order":114},"用户体验","yonghutiyan",23,{"title":116,"slug":117,"category":101,"order":118},"渠道","qudao",24,{"title":120,"slug":121,"category":101,"order":122},"平台","pingtai",25,{"title":124,"slug":125,"category":101,"order":126},"生态系统","shengtaixitong",26,{"title":128,"slug":129,"category":101,"order":130},"单一产品","danyichanpin",27,{"title":132,"slug":133,"category":101,"order":134},"造钟人","zaozhongren",28,{"title":136,"slug":137,"category":101,"order":138},"利润之上的追求","lirunzhishangdezhuiqiu",29,{"title":140,"slug":141,"category":142,"order":143},"进取心","jinquxin","品格与心性",30,{"title":145,"slug":146,"category":142,"order":147},"耐心","naixin",31,{"title":149,"slug":150,"category":142,"order":151},"责任心","zerenxin",32,{"title":153,"slug":154,"category":142,"order":155},"爱心","aixin",33,{"title":157,"slug":158,"category":142,"order":159},"信誉","xinyu",34,{"title":161,"slug":162,"category":142,"order":163},"正直","zhengzhi",35,{"title":165,"slug":166,"category":142,"order":167},"理性","lixing",36,{"title":169,"slug":170,"category":142,"order":171},"长期主义","zhangqizhuyi",37,{"title":173,"slug":174,"category":175,"order":176},"1999年 《都市快报》采访手记","duanyongping-1999nian-doushikuaibao-caifangshouji","访谈实录",100,{"title":178,"slug":179,"category":175,"order":180},"1999年 步步高讲话","duanyongping-1999nian-bubugaojianghua",101,{"title":182,"slug":183,"category":175,"order":184},"1999年做客人民大学精彩问答实录","duanyongping-1999nianzuokerenmindaxuejingcaiwendashilu",102,{"title":186,"slug":187,"category":175,"order":188},"2000年 《销售与市场》杂志专访","duanyongping-2000nian-xiaoshouyushichang-zazhizhuanfang",103,{"title":190,"slug":191,"category":175,"order":192},"2000年在央视“品牌与传播国际论坛”上的演讲","duanyongping-2000nianzaiyangshi-pinpaiyuchuanboguojiluntan-shangdeyanjiang",104,{"title":194,"slug":195,"category":175,"order":196},"2000追逐世界的节奏 —— 《经营者》杂志2000年，步步高总经理访谈记录","duanyongping-2000zhuizhushijiedejiezou-jingyingzhe-zazhi2000nian-bubugaozongjing",105,{"title":198,"slug":199,"category":175,"order":200},"2001《经营天下：高峰论坛 之 段永平》—— 2001年末中国20位行业巨头面对面访谈录","duanyongping-2001-jingyingtianxia-gaofengluntan-zhi-duanyongping-2001nianmozhong",106,{"title":202,"slug":203,"category":175,"order":204},"2001年 我为什么要去读书？ —— 《读者》2001年11月刊","duanyongping-2001nian-woweishenmeyaoqudushu-duzhe-2001nian11yuekan",107,{"title":206,"slug":207,"category":175,"order":208},"2001年《世界经理人文摘》专访","duanyongping-2001nian-shijiejinglirenwenzhai-zhuanfang",108,{"title":210,"slug":211,"category":175,"order":212},"2002年 CCTV2经济频道《卖点》栏目采访：投影机能否走进家庭？","duanyongping-2002nian-cctv2jingjipindao-maidian-lanmucaifang-touyingjinengfouzou",109,{"title":214,"slug":215,"category":175,"order":216},"2003年北京大学总裁班演讲座谈会全程实录","duanyongping-2003nianbeijingdaxuezongcaibanyanjiangzuotanhuiquanchengshilu",110,{"title":218,"slug":219,"category":175,"order":220},"2004财富人生—段永平 2004 采访","duanyongping-2004caifurensheng-duanyongping-2004-caifang",111,{"title":222,"slug":223,"category":175,"order":224},"2005年步步高十周年“记”念晚会：段永平发言","duanyongping-2005nianbubugaoshizhounian-ji-nianwanhui-duanyongpingfayan",112,{"title":226,"slug":227,"category":175,"order":228},"2006年 深度对话网易证券全程实录","duanyongping-2006nian-shenduduihuawangyizhengquanquanchengshilu",113,{"title":230,"slug":231,"category":175,"order":232},"2006年做客新浪财经频道聊天全实录","duanyongping-2006nianzuokexinlangcaijingpindaoliaotianquanshilu",114,{"title":234,"slug":235,"category":175,"order":236},"2006年浙大“实话实说”","duanyongping-2006nianzheda-shihuashishuo",115,{"title":238,"slug":239,"category":175,"order":240},"2007年与巴菲特共进午餐后网易专访","duanyongping-2007nianyubafeitegongjinwucanhouwangyizhuanfang",116,{"title":242,"slug":243,"category":175,"order":244},"2007年波士堂访谈","duanyongping-2007nianboshitangfangtan",117,{"title":246,"slug":247,"category":175,"order":248},"2009年 深度专访： 探讨公益人生，分享成功体会","duanyongping-2009nian-shenduzhuanfang-tantaogongyirensheng-fenxiangchenggongtihu",118,{"title":250,"slug":251,"category":175,"order":252},"2009年《21世纪经济报道》独家专访：我不认为巴菲特是股神（2009年）","duanyongping-2009nian-21shijijingjibaodao-dujiazhuanfang-woburenweibafeiteshigus",119,{"title":254,"slug":255,"category":175,"order":256},"2009浙大MBA分享：企业追求的是稳健的发展，基本功最重要","duanyongping-2009zhedambafenxiang-qiyezhuiqiudeshiwenjiandefazhan-jibengongzuizh",120,{"title":258,"slug":259,"category":175,"order":260},"2010年 步步高董事长段永平和人大校长纪宝成记者会实录","duanyongping-2010nian-bubugaodongshizhangduanyongpingherendaxiaozhangjibaochengj",121,{"title":262,"slug":263,"category":175,"order":264},"2011年买入苹果思考","duanyongping-2011nianmairupingguosikao",122,{"title":266,"slug":267,"category":175,"order":268},"2013年浙大演讲","duanyongping-2013nianzhedayanjiang",123,{"title":270,"slug":271,"category":175,"order":272},"2016年浙大60周年专访","duanyongping-2016nianzheda60zhounianzhuanfang",124,{"title":274,"slug":275,"category":175,"order":276},"2025年浙江大学演讲及问答完整版","duanyongping-2025nianzhejiangdaxueyanjiangjiwendawanzhengban",125,{"title":278,"slug":279,"category":175,"order":280},"2025年谈躺平与内卷、与王石交流子女教育","duanyongping-2025niantantangpingyuneijuan-yuwangshijiaoliuzinvjiaoyu",126,{"title":282,"slug":283,"category":175,"order":284},"2025年： 方三文对话段永平：做自己能够喜欢的事情很重要","duanyongping-2025nian-fangsanwenduihuaduanyongping-zuozijinenggouxihuandeshiqing",127,{"title":286,"slug":287,"category":288,"order":289},"问答录：第一章 投资大道","dadaotouziwendalu-diyizhangtouzidadao","投资问答录",200,{"title":291,"slug":292,"category":288,"order":293},"问答录：第二章 商业模式和企业文化","dadaotouziwendalu-dierzhangshangyemoshiheqiyewenhua",201,{"title":295,"slug":296,"category":288,"order":297},"问答录：第三章 公司点评","dadaotouziwendalu-disanzhanggongsidianping",202,{"title":299,"slug":300,"category":288,"order":301},"问答录：第四章 人生箴言","dadaotouziwendalu-disizhangrenshengzhenyan",203,{"title":303,"slug":304,"category":288,"order":305},"问答录：第五章 演讲与访谈","dadaotouziwendalu-diwuzhangyanjiangyufangtan",204,{"title":307,"slug":308,"category":288,"order":309},"问答录：第六章 更新","dadaotouziwendalu-diliuzhangduzhegengxin",205,{"title":311,"slug":312,"category":288,"order":313},"商业逻辑篇：第1节：伟大企业","duanyongping-shangyeluoji-di1jie-weidaqiye",401,{"title":315,"slug":316,"category":288,"order":317},"商业逻辑篇：第2节：商业模式","duanyongping-shangyeluoji-di2jie-shangyemoshi",402,{"title":319,"slug":320,"category":288,"order":321},"商业逻辑篇：第3节：企业文化","duanyongping-shangyeluoji-di3jie-qiyewenhua",403,{"title":323,"slug":324,"category":288,"order":325},"商业逻辑篇：第4节：产品、差异化与创新","duanyongping-shangyeluoji-di4jie-chanpin-chayihua-yu-chuangxin",404,{"title":327,"slug":328,"category":288,"order":329},"商业逻辑篇：第5节：品牌、营销与广告","duanyongping-shangyeluoji-di5jie-pinpai-yingxiao-yu-guanggao",405,{"title":331,"slug":332,"category":288,"order":333},"商业逻辑篇：第6节：收购和多元化","duanyongping-shangyeluoji-di6jie-shougouheduoyuanhua",406,{"title":335,"slug":336,"category":288,"order":337},"商业逻辑篇：第7节：Stop doing list（不为清单）","duanyongping-shangyeluoji-di7jie-stop-doing-list-buweiqingdan",407,{"title":339,"slug":340,"category":288,"order":341},"投资问答录商业逻辑篇：前言：买股票就是买公司","duanyongping-shangyeluoji-qianyan-maiqushoujiiumaishangsi",408,{"title":343,"slug":344,"category":288,"order":345},"投资逻辑篇：第1章：投资理念","duanyongping-touziluoji-di1zhang-touzilinian",410,{"title":347,"slug":348,"category":288,"order":349},"投资逻辑篇：第2章：投资理解","duanyongping-touziluoji-di2jie-touzilijie",411,{"title":351,"slug":352,"category":288,"order":353},"投资问答录：第3章 golf和投资","duanyongping-touziluoji-di3zhang-golfhetouzi",412,{"title":355,"slug":356,"category":288,"order":357},"投资逻辑篇：第4章 财务理解","duanyongping-touziwendalu-touziluoji-di4zhang-caiwulijie",413,{"title":359,"slug":360,"category":288,"order":361},"投资逻辑篇：第5章：估值逻辑","duanyongping-touziluoji-di5zhang-guzhiluoji",414,{"title":363,"slug":364,"category":288,"order":365},"投资逻辑篇：第6章 投资方法论","duanyongping-touziluoji-di6zhang-touzifangfalun",415,{"title":367,"slug":368,"category":288,"order":369},"投资逻辑篇：第7章：案例分析","duanyongping-touziluoji-di7zhang-anlifenxi",416,{"id":371,"title":178,"body":372,"category":175,"date":509,"description":510,"extension":511,"meta":512,"navigation":513,"order":180,"path":514,"seo":515,"seoDescription":510,"seoTitle":516,"slug":179,"stem":517,"__hash__":518,"_collection":519},"dao\u002Fdao\u002Fspeeches\u002Fduanyongping-1999nian-bubugaojianghua.md",{"type":373,"value":374,"toc":506},"minimark",[375,388,398,401,409,418,426,432,455,458,468,478,497,500,503],[376,377,379,383,384,387],"h1",{"id":378},"段永平1999年-步步高讲话",[380,381,382],"strong",{},"段永平","：1999年 ",[380,385,386],{},"步步高","讲话",[389,390,391,392,394,395,397],"p",{},"文 \u002F ",[380,393,382],{}," （",[380,396,386],{},"内部讲话）",[389,399,400],{},"21世纪来了，似乎世界就要发生巨大变化，似乎赶英超美就要实现，似乎......",[389,402,403,404,408],{},"其实，21世纪的每一天都和我们过去经历的每一天一样，依然是那样平凡。每一个人都必须依然需要吃饭，需要工作，每一个人都依然希望生活会更好，身体更健康。让我们用",[405,406,10],"a",{"href":407},"\u002Fpingchangxin","去迎接新的世纪的到来吧。",[389,410,411,412,414,415,417],{},"在这喧器、噪动的世界里，要保持一颗",[405,413,10],{"href":407},"是不容易的，外面的诱惑实在是太多。但",[405,416,10],{"href":407},"对于企业的生存实在是太重要了。",[389,419,420,422,423,425],{},[405,421,10],{"href":407},"对于我们企业来说意味着什么呢？我觉得至少我们不应该相信“神话”，诸如“点石成金”、“水变石油”，练某某功可以让你成仙，或者是让你交100元，教你一个一夜暴富的秘诀之类的神话。企业就是由点点滴滴的平常组成的，每一个产品的开发和设计，每一件产品的品质和服务，每一个消费者的感觉和评价，每一位员工的工作和生活费…，平常的功夫就是实力，平常的积累才可能创造奇迹。君不见中国足球场缺乏",[405,424,10],{"href":407},"。试想想，没有足够的群众基础，没有足够的日积月累和训练，为了一场球的胜负就可以让一个不错的教练下课，如些急功近利，怎么可能有所作为？很难想象就算侥幸偶然冲出去一次，又将是一个如何丢人现眼的场面。",[389,427,428,429,431],{},"企业和竞技是非常相似的，任何一个运动员或队的成功和成绩无不依赖于他们平时的科学及刻苦的训练，永远无法想象一个业余运动员可以靠偶然的因素去赢取一场高水准的职业比赛。我们的企业也正是要像一个运动员一样，通过日积月累和刻苦训练，逐渐成为一个高水准职业运动员。这就是我们的",[405,430,10],{"href":407},"。",[389,433,434,435,438,439,441,442,445,446,448,449,451,452,454],{},"既然是职业运动员，我们当然是要靠赢取比赛来生存和发展。赢取比赛就是我们的",[405,436,140],{"href":437},"\u002Fjinquxin","。在任何一场比赛中的获胜，除了技术功底以外，拼搏精神往往至关重要，没有强烈的",[405,440,140],{"href":437},"是无法去拼搏的。当然，棋逢对手的时候，我们还必须要有",[405,443,145],{"href":444},"\u002Fnaixin","。要知道，我们的比赛都应是超长距离的马拉松的比赛，任何妄图靠一招一式赢取比赛的想法都将是幼稚的。我们要以",[405,447,10],{"href":407},"去跑出每一步，以坚韧的",[405,450,145],{"href":444},"去坚持下去，以强烈的",[405,453,140],{"href":437},"去拼搏，去赢取每一场比赛最后的胜利。",[389,456,457],{},"我们是一个企业，一个集体，一个团队。企业的推动一定要依仗每一个员工的共同努力。我个人一直认为，一个企业的失败往往只是一个人的过错，那就是最高领导者的过错，但一个企业的成功则一定是大家的功劳。所以我们企业承包的长远发展和不断成功一定是要靠每一个岗位的员工共同努力才可能达成的。",[389,459,460,461,464,465,467],{},"由于我们是一个团队，团队的前进不光要有规范的管理制度，在很多的时候还需要靠整体员工的",[405,462,149],{"href":463},"\u002Fzerenxin","才能达成最佳效果。中国的文化并不是一个很容易培养",[405,466,149],{"href":463},"的文化，我们公司两年多以前发生的一件事一直都让我难以忘记。记得当时我们刚开始生产电子宠物的台湾同行，因为怀疑员工偷拿公司产品，所以采取对员工进行搜身，他们都在采用类似的办法。记得当时我的观点是：除非当时在线的每个人都拿过，否则绝不可以用这种办法和自己的员工打交道！但如果我们真的无法找到能够管理这类产品的办法，我宁愿放弃这个产品也不可破坏我们的原则！我真诚希望下个世纪不会再有类似的事情发生。",[389,469,470,471,473,474,477],{},"每当我看到饭堂里排队的人群，每当我看到宿舍抱着孩子的家属，我就会感到自己责任重大，不容闪失。其实我们每一个人都同样肩负着对团队、对家庭的各种各样的责任，只有一个有",[405,472,149],{"href":463},"的团队才有可能去抱团打天下，也只有一个具有",[405,475,153],{"href":476},"\u002Faixin","的团队，才有可能维系我们的；团队精神。",[389,479,480,482,483,482,485,482,487,489,490,492,493,496],{},[405,481,10],{"href":407},"、",[405,484,140],{"href":437},[405,486,145],{"href":444},[405,488,149],{"href":463},"和",[405,491,153],{"href":476},"形成了我们企业的",[405,494,5],{"href":495},"\u002Fbenfen","，它是我们企业走到今天这一步的基本点，也是下个世纪我们要继续遵循的基本原则。只要能坚守这一点，凭借大家的能力和努力，我们企业的发展和壮大将只是时日的问题。我绝对相信，未来会更美更好！",[389,498,499],{},"革命尚未成功，同志还需努力。让我们一起进入一个更美好的世纪吧！",[389,501,502],{},"最后，顺便提一句，新的世纪的到来确实是个下决心做某件事的好时机，我的决心是绝不把抽烟的恶习带入下个世纪，你的决心是什么呢？",[389,504,505],{},"顺祝各位身体健康！",{"title":507,"searchDepth":12,"depth":12,"links":508},"",[],null,"段永平阐述步步高企业的本分精神，强调平常心、进取心、耐心、责任心和爱心是企业生存发展的基本原则。","md",{},true,"\u002Fdao\u002Fspeeches\u002Fduanyongping-1999nian-bubugaojianghua",{"title":178,"description":510},"1999年 步步高讲话｜大道总纲","dao\u002Fspeeches\u002Fduanyongping-1999nian-bubugaojianghua","k5m2_9QgvMqNiFOfqjr3mdhMZzz2MlyZpcm2yjra3WI","dao",1778608453824]