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步步高讲话",[383,420,421],{},"同年，《都市快报》采访中记者问段永平是否真的很本分，他回应：\"我们很本分，这听起来像废话，却是做企业最根本的东西。\"",[383,423,424,425,428],{},"\"本分\"这个词的选定，据",[387,426,427],{},"OPPO","创始人陈明永回忆：",[396,430,431],{},[383,432,433],{},"阿段给我留下的东西就是做企业的道。我们想找一个词来描述这个\"道\"，找来找去就找到\"本分\"，后来我们形成了很细密的一套理解。\n——陈明永，《创业家》杂志2013年第7期",[435,436],"hr",{},[379,438,439],{"id":439},"核心要义",[441,442,444,445,448,449],"h3",{"id":443},"_1-本分-做对的事情-把事情做对","1. 本分 = ",[401,446,14],{"href":447},"\u002Fzuoduideshiqing"," + ",[401,450,18],{"href":451},"\u002Fbashiqingzuodui",[396,453,454],{},[383,455,456,457,459,460,462],{},"我们理解的本分就是：",[401,458,14],{"href":447},"，",[401,461,18],{"href":451},"。\n——2016年博文《不秘\"诀：本分+平常心》",[396,464,465],{},[383,466,467,468,470,471,473,474,476],{},"本分就是要",[401,469,14],{"href":447},"和要",[401,472,18],{"href":451},"。",[401,475,10],{"href":403},"就是回到事物本源的心态，也就是要努力认清什么是对的事情，认清事物的本质。\n——2019-09-23",[441,478,480],{"id":479},"_2-本分-回到原点","2. 本分 = 回到原点",[396,482,483],{},[383,484,485,486,488],{},"我的理解，我们的本分指的就是原点，",[401,487,10],{"href":403},"就是回到原点思考的心态。\n——2013-09-29",[396,490,491],{},[383,492,493,494,497],{},"我们的文化就叫本分。本分就是做你该做的事情，就是",[401,495,165],{"href":496},"\u002Flixing","、想长远。任何事情大部分人都会讨论有没有钱赚，我们会经常讨论，这是不是一件对的事情。\n——2025年《共同说》访谈",[441,499,501],{"id":500},"_3-本分-求责于己不赚人便宜","3. 本分 = 求责于己，不赚人便宜",[383,503,504],{},"陈明永对本分的解读（2019年1月）：",[506,507,508,512,515,518,521],"ol",{},[509,510,511],"li",{},"本分是隔离外力，回到事物本来面去思考",[509,513,514],{},"本分要求敢于质疑，通过批判性思考抓住事物本质",[509,516,517],{},"本分是要求自己而不是要求别人，出现问题时首先求责于己",[509,519,520],{},"本分规范了与人合作的态度——我不赚人便宜",[509,522,523,526],{},[387,524,525],{},"本分高于诚信","，即使没有承诺，本来应该做的事情也要做到",[441,528,530],{"id":529},"_4-本分-骨子里的东西","4. 本分 = 骨子里的东西",[396,532,533],{},[383,534,535],{},"本分是骨子里的东西，应该不是学来的。比如借钱要还等等。\n——2016-06-19",[396,537,538],{},[383,539,540,543],{},[401,541,34],{"href":542},"\u002Fxiaofeizhedaoxiang","和本分一样，必须是骨子里的东西，后天假装会是做不到的。\n——2024-10-09",[435,545],{},[379,547,548],{"id":548},"实战案例",[441,550,552,554],{"id":551},"步步高30年本分经营1995至今",[387,553,389],{},"：30年本分经营（1995至今）",[383,556,557,559,560,562],{},[387,558,393],{},"创立",[387,561,389],{},"时确立本分文化。从游戏机到学习机到VCD到DVD，同期竞争对手（他能想起几十个\"当年看起来比我们强大很多的对手\"）已全部消失，步步高却活到了今天。",[396,564,565],{},[383,566,567],{},"本分这个东西看起来似乎不起眼，但20年到30年后的差异就是我们公司的现状和当时我们那些竞争对手的现状的差异。\n——2015-03-24",[441,569,571],{"id":570},"央视广告竞标放弃标王","央视广告竞标：放弃标王",[383,573,574],{},"2000年代，在中央电视台广告竞标现场，最后只剩段永平和胡志标（爱多VCD）互相加价。段永平选择放弃，因为\"再叫下去他也会跟进，越抬越高，最后受损失的只能是你们两家。\"这是本分在竞争中的具体体现——不做伤害行业的事。",[441,576,578,581],{"id":577},"网易投资2002年约1美元买入",[387,579,580],{},"网易","投资：2002年约1美元买入",[383,583,584,586,587,589,590,593,594,473],{},[387,585,393],{},"在",[387,588,580],{},"股价跌到约1美元时大量买入，之后股价涨到70多美元。这笔投资看似激进，但段永平认为这是本分：看懂了",[401,591,48],{"href":592},"\u002Fshangyemoshi","和价值，买入价远低于内在价值，就是",[401,595,14],{"href":447},[441,597,599,602],{"id":598},"vivo危机宁可倒也不欠债",[387,600,601],{},"vivo","危机：宁可倒也不欠债",[383,604,605,607],{},[387,606,601],{},"遭遇危机时，段永平回来开会说：\"如果要倒，一定不要倒得太难看，不要欠员工和供应商的钱。\"——这是本分在极端情况下的坚守。",[441,609,611,613,614,616],{"id":610},"oppovivo门店文化",[387,612,427],{},"\u002F",[387,615,601],{},"门店文化",[383,618,619,620,622,623,625],{},"一位网友分享：在郊县",[387,621,601],{},"店里，店员认真介绍完产品后，还很认真地谈\"本分\"，\"眼神里都是一种压不住的精神气\"。",[387,624,389],{},"店员：\"我绝对不夸大任何功能，缺点和优点我都会如实告诉你。\"",[441,627,629],{"id":628},"产品诚信10就是10","产品诚信：1.0就是1.0",[396,631,632],{},[383,633,634,635,638],{},"所谓\"讲",[401,636,157],{"href":637},"\u002Fxinyu","\"或叫诚信或本分都是在需要付出代价的时候才能体现出来。本分的意思就是1.0的厚度就说是1.0的厚度，句号。\n——2013-02-26",[435,640],{},[379,642,643],{"id":643},"常见误解",[441,645,647],{"id":646},"误解一本分是用来评判别人的","误解一：本分是用来评判别人的",[396,649,650],{},[383,651,652],{},"本分是个检视自己的非常好的工具。个人认为总是拿\"本分\"当\"照妖镜\"去照别人是不妥的。\n——2013-03-29",[396,654,655],{},[383,656,657],{},"我们说本分时说的是\"求责于己\"，而不是把\"本分\"作为照妖镜用的。\n——2017-06-04",[396,659,660],{},[383,661,662],{},"本分不是照妖镜，本分是用来检视自己的。\n——2025-08-18",[441,664,666],{"id":665},"误解二本分意味着不做新事情保守","误解二：本分意味着不做新事情、保守",[383,668,669],{},"有网友说\"做AI，有点偏离大道所说的本份了\"，段永平回应：",[396,671,672],{},[383,673,674],{},"你对本分误解太大了吧？！做AI才是该做的事情啊。再不做好AI，就会被AI淘汰的。\n——2025-10-31",[383,676,677,678,681],{},"有网友说\"",[387,679,680],{},"茅台","要投资科技做芯片，太不本分了\"，段永平回应：",[396,683,684],{},[383,685,686],{},"本分是用来内审的，你都没看明白人家在干什么。\n——2026-01-08",[441,688,690],{"id":689},"误解三本分和追求最大矛盾","误解三：本分和追求\"最大\"矛盾",[396,692,693],{},[383,694,695],{},"本分和最大本身并没有任何矛盾！事实上，我们公司做的产品大部分最后都是国内\"最大\"的，只不过我们罕有提起而已。我们不提的原因是认为这不是我们用户关心的东西，但这往往是我们关心用户而产生的自然结果。",[441,697,699],{"id":698},"误解四好借好还再借不难就是本分","误解四：\"好借好还再借不难\"就是本分",[396,701,702],{},[383,703,704],{},"俗话说\"有借有还再借不难\"，其中\"有借有还\"就是本分，\"再借不难\"其实是功利。当你不再想着\"再借不难\"时你就真的本分了。\n——2013-02-24",[441,706,708],{"id":707},"误解五本分的人吃亏","误解五：本分的人吃亏",[396,710,711],{},[383,712,713],{},"呵呵，如果你赚的是本分钱，你会睡得好。身体好会活得长，最后还是会赚到很多钱的。最重要的是，不本分赚钱的人其实不快乐。\n——2010-09-21",[435,715],{},[379,717,718],{"id":718},"思想演变",[441,720,722],{"id":721},"_1990年代五心合一的朴素表达","1990年代：五心合一的朴素表达",[383,724,725,726,728,729,448,731,448,733,448,735,448,737,739],{},"1999年",[387,727,389],{},"讲话中，本分 = ",[401,730,10],{"href":403},[401,732,140],{"href":407},[401,734,145],{"href":410},[401,736,149],{"href":413},[401,738,153],{"href":417},"。这个时期的本分偏向企业内部的道德自律和团队精神。",[441,741,743,744,747],{"id":742},"_2000年代与诚信企业文化深度绑定","2000年代：与诚信、",[401,745,99],{"href":746},"\u002Fqiyewenhua","深度绑定",[383,749,750,751,753,755],{},"2003年北京大学演讲：\"我们对于诚信的理解，就是把它作为一种发自内心的本分，而不是作为一种手段！\"此时本分成为",[387,752,389],{},[401,754,99],{"href":746},"的核心标签，与竞争策略结合——不攻击对手、不做标王、不赚不该赚的钱。",[441,757,759],{"id":758},"_2010年代哲学化与系统化","2010年代：哲学化与系统化",[383,761,762,763,459,765,767,768,414,770,772,773,776],{},"2010年博文《本分和平常心》首次系统阐述本分的内涵。2016年博文《不秘\"诀：本分+平常心》将其提炼为\"",[401,764,14],{"href":447},[401,766,18],{"href":451},"\"的双重框架。陈明永和沈炜分别从",[387,769,427],{},[387,771,601],{},"的角度给出了各自的详细解读。段永平发现",[387,774,775],{},"松下","社训中也用了\"本分\"一词，确认这是东亚优秀企业的共性。",[383,778,779],{},"2018年，段永平引入佛学视角：",[396,781,782],{},[383,783,784],{},"本分，就是要回归一种心态，在这种心态下往往能做正确的事情，而这种心态就是清净心。回归清净心，做正确事情的这个过程的坚持，就是本分。\n——2018-12-17",[383,786,787],{},"2019年进一步明确本分高于诚信：",[396,789,790],{},[383,791,792],{},"Integrity（诚信）是承诺的事情要做到，本分是要求自己，即使没有承诺应该自己做的要做到。本分包含且高于诚信。",[441,794,796],{"id":795},"_2020年代扩展到投资ai个人修养","2020年代：扩展到投资、AI、个人修养",[383,798,799,800,802],{},"2025年《共同说》访谈中，段永平首次系统地将本分从企业经营延伸到投资、代际沟通与个人修养。同年，",[387,801,601],{},"30周年总结了本分的15条内涵，包括\"More Local, More Global的全球化理念\"和\"以设计驱动创造伟大产品的信仰\"。",[435,804],{},[379,806,807],{"id":807},"原话引用",[396,809,810],{},[506,811,812],{},[509,813,814],{},"\"本分，大概就是该干嘛干嘛，该是谁是谁的意思。\"——2010年博文",[396,816,817],{},[506,818,819],{"start":12},[509,820,821,822,459,824,826],{},"\"我们理解的本分就是：",[401,823,14],{"href":447},[401,825,18],{"href":451},"。\"——2016年博文",[396,828,829],{},[506,830,831],{"start":16},[509,832,833,834,836],{},"\"我的理解，我们的本分指的就是原点，",[401,835,10],{"href":403},"就是回到原点思考的心态。\"——2013-09-29",[396,838,839],{},[506,840,841],{"start":20},[509,842,843],{},"\"本分说起来容易，做起来真难。看到别人不本分容易，反省自己不本分更难。\"——2010年博文",[396,845,846],{},[506,847,848],{"start":24},[509,849,850],{},"\"本分是骨子里的东西，应该不是学来的。比如借钱要还等等。\"——2016-06-19",[396,852,853],{},[506,854,855],{"start":28},[509,856,857],{},"\"假以时日，本分的力量是厉害的。你自己去找例子吧，反过来找就好。\"——2019-08-04",[396,859,860],{},[506,861,862],{"start":32},[509,863,864],{},"\"你只要能坚持本分，很多年后你会很厉害的。俗话说'有借有还再借不难'，其中'有借有还'就是本分，'再借不难'其实是功利。当你不再想着'再借不难'时你就真的本分了。\"——2013-02-24",[396,866,867],{},[506,868,869],{"start":36},[509,870,871,872,875],{},"\"没有人是绝对完美的，但本分和",[401,873,161],{"href":874},"\u002Fzhengzhi","让我坦然。\"——2019-03-30",[396,877,878],{},[506,879,880],{"start":41},[509,881,882],{},"\"选人本分诚信比聪明重要，合适性比合格性重要。\"——2019-09-10",[396,884,885],{},[506,886,887],{"start":46},[509,888,889,890,892],{},"\"我们的秘诀其实就是：本分+",[401,891,10],{"href":403},"。或者叫公开的秘密……就是'本分'二字！\"——2016年博文",[396,894,895],{},[506,896,897],{"start":53},[509,898,899],{},"\"本分不是照妖镜，本分是用来检视自己的。\"——2025-08-18",[396,901,902],{},[506,903,904],{"start":60},[509,905,906,907,909],{},"\"这些东西看起来没有什么了不起，但是要做三十年，就厉害了，",[387,908,389],{},"已经三十年了。\"——2025年《共同说》访谈",{"title":911,"searchDepth":12,"depth":12,"links":912},"",[913,914,921,933,940,947],{"id":381,"depth":12,"text":381},{"id":439,"depth":12,"text":439,"children":915},[916,918,919,920],{"id":443,"depth":16,"text":917},"1. 本分 = 做对的事情 + 把事情做对",{"id":479,"depth":16,"text":480},{"id":500,"depth":16,"text":501},{"id":529,"depth":16,"text":530},{"id":548,"depth":12,"text":548,"children":922},[923,925,926,928,930,932],{"id":551,"depth":16,"text":924},"步步高：30年本分经营（1995至今）",{"id":570,"depth":16,"text":571},{"id":577,"depth":16,"text":927},"网易投资：2002年约1美元买入",{"id":598,"depth":16,"text":929},"vivo危机：宁可倒也不欠债",{"id":610,"depth":16,"text":931},"OPPO\u002Fvivo门店文化",{"id":628,"depth":16,"text":629},{"id":643,"depth":12,"text":643,"children":934},[935,936,937,938,939],{"id":646,"depth":16,"text":647},{"id":665,"depth":16,"text":666},{"id":689,"depth":16,"text":690},{"id":698,"depth":16,"text":699},{"id":707,"depth":16,"text":708},{"id":718,"depth":12,"text":718,"children":941},[942,943,945,946],{"id":721,"depth":16,"text":722},{"id":742,"depth":16,"text":944},"2000年代：与诚信、企业文化深度绑定",{"id":758,"depth":16,"text":759},{"id":795,"depth":16,"text":796},{"id":807,"depth":12,"text":807},null,"\"本分\"最早作为步步高核心理念出现在段永平1999年步步高讲话中。他将其定义为五种心态的合一：","md",{},true,"\u002Fdao\u002Fconcepts\u002Fbenfen",{"title":5,"description":949},"段永平谈本分：\"本分\"最早作为步步高核心理念出现在段永平1999年步步高讲话中。他将其定义为五种心态的合一：","本分｜大道总纲","dao\u002Fconcepts\u002Fbenfen","nKnS9kYzgGvqNl2ysdnz2rGvUbCZKce1sMWjeCm8kAg","dao",1778608453448]